An Automation Hole In One

Chicago-based Wilson Sporting Goods is one of the few golf ball manufacturers to package golf balls in three-count shrink sleeves rather than traditional three-count folding cartons. The material costs two to three times less than folding cartons and inventorying thousands of flat labels on rollstock has inventory advantages compared to stocking paperboard cartons. Besides Wilson marketers believe that golfers respond to the novel look and feel of the brightly printed film once they open the telescoping paperboard box that serves as secondary packaging.

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